Our work

Reaching Gen Z like no other

Philips OneBlade

15 TikTok creators

The ask

Get Gen Z acquainted with the Philips One Blade hybrid grooming tool.

The solution

What better way to get a younger male audience excited about Philips’ revolutionary styler than TikTok. For the brand’s first TikTok campaign ever, we selected 15 TikTok creators to develop their own, authentic concept to inspire audiences and showcase the product’s functionalities. Making sure to safeguard the creators’ personal brands, as well as driving the Philips message and values home in the most organic way possible.

Results

1.150.000

TikTok Impressions

1100

Comments

83.000

Likes
PHILIPSlogonieuw

LINDA.meiden

#ikgaoffline

The ask

Generate awareness for the publisher’s #ikgaoffline (#imgoingoffline) campaign within a younger audience and encourage them to get involved. The campaign challenges readers to spend a day off of social media and get thinking about the pro’s and con’s of social networking.

The solution

In collaboration with LINDA.meiden, we set up a TikTok livestream with coverstar Anna Nooshin and For You Agency creator Kelly Mexy (300,000+ TikTok followers) who both have tight-knit followings across social media. They discussed topics such as mental health, what being offline means to them and the #ikgaoffline challenge. A cross-media campaign saw a number of other For You Agency creators promote the campaign in order to reach as many people as possible. On the day of the challenge, our creators got together at a special event to spend the day offline and share the experience with their followers.

Results

TikTok creator paid content

1.000.000

reach
TikTok earned content

4.500.000

reach
Instagram

250.000

reach
linda meiden