Reaching Gen Z like no other
A 'TikTok Made Me Buy It' hype
Creating awareness & generate sales for Vitakruids product SilSolutions
When a campaign turns a product into a ‘TikTok Made Me Buy It’ hype. 4 For You Agency creators, 1.5 million views and hundreds of thousands of likes and saves later, our creators made sure Vitakruid’s product ‘SilSolutions’ was completely sold out and inspired other TikTok users to create their own video content about it, too.
15 TikTok creators
Get Gen Z acquainted with the Philips One Blade hybrid grooming tool.
What better way to get a younger male audience excited about Philips’ revolutionary styler than TikTok. For the brand’s first TikTok campaign ever, we selected 15 TikTok creators to develop their own, authentic concept to inspire audiences and showcase the product’s functionalities. Making sure to safeguard the creators’ personal brands, as well as driving the Philips message and values home in the most organic way possible.
Generate awareness for the publisher’s #ikgaoffline (#imgoingoffline) campaign within a younger audience and encourage them to get involved. The campaign challenges readers to spend a day off of social media and get thinking about the pro’s and con’s of social networking.
In collaboration with LINDA.meiden, we set up a TikTok livestream with coverstar Anna Nooshin and For You Agency creator Kelly Mexy (300,000+ TikTok followers) who both have tight-knit followings across social media. They discussed topics such as mental health, what being offline means to them and the #ikgaoffline challenge. A cross-media campaign saw a number of other For You Agency creators promote the campaign in order to reach as many people as possible. On the day of the challenge, our creators got together at a special event to spend the day offline and share the experience with their followers.