THE MAGGIE MILLER PALE JEANS
Lois Jeans
CAMPAIGN
CONTENT
We turned one of our client’s jeans into ‘the TikTok jeans’, and that’s how we knew we’d succeeded in our job.
“OMG I NEEDDDD”
This happened on the brand channel of Lois Jeans, when the video we created about the Maggie Miller Pale blew up. And all the viewers wanted to know was: “What’s the name of these jeans, and where can I buy them?”.
600+
Shares
8K+
Engagement
295K+
Views
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THE ‘TIKTOK JEANS’
That’s when the wheels were set in motion: people all over TikTok started realizing they need these jeans in their closet. And the hype on the TikTok was immediately noticeable outside of TikTok. The jeans sold out in no time.
The popularity online was also visible offline. The staff in the Lois Jeans store was overloaded with questions like: “Do you still sell the TikTok jeans?”
A true ‘TikTok made me buy it’ case.
The popularity online was also visible offline. The staff in the Lois Jeans store was overloaded with questions like: “Do you still sell the TikTok jeans?”. A true ‘TikTok made me buy it’ case.
