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RUN BY AND FOR GEN Z

GEN
GEN

Because there’s no one better for the job. We help brands understand, connect and evolve with the next generation. 

Discover our story
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MAKING YOUR BRAND WORTH MENTIONING

It all started on TikTok, when our founders were quick to see that brands were going to need help navigating the platform. Now, our team of over 25 Gen-Zers have helped clients reach millions through originality, speed, humor, and a fresh take on things. If there’s a conversation to be had, our team is already having it, which is how they’re able to develop and roll out strategies that just hit different.

How we started

MEET THE TEAM

Strategists, creatives and creators - we live and breathe social media. See us as your compass to the future consumer, trend translators, inside-joke insiders. We’re always one step ahead to make sure your brand stands out and fits in with Gen-Z.  

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After an idea, a few viral TikToks, and two resignation letters, life-long friends Tess Scholten, Britt Messing started For You Agency.

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The team outgrew two offices, and gained partnerships with clients such as Knaap Bikes, Salsa Shop and The Avocado Show.

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The growth spurt is real. Ticking the third office off of their list, the team has continued to grow and strengthen within its three departments of content, campaign and talent management.

CONTENT

CAMPAIGN

TALENT

Meet

Charlotte molenaar

DUNCAN TROMP

ESMEE ZIZZY

STAN MOLEMAKER

CHARLOTTE MOLENAAR

JESSIE IBINK

LOT MULDER

KELLY MEXY

ROBIN KOMIN

ROXY DEKKER

PIEN WEKKING

LEVI VAN DE BRUG

LEVI NAS

Rhode Kok

Duncan is a regular on the Dutch For You Page. His socials consists of humorous content in which he talks about his life, pet peeves and funny situations. He entertains his followers with his outspoken personality and energetic, hectic way of talking. His career is on a roll. He scored a role in the movie ‘Misfit the Switch’, and also stars in his second podcast ‘Relnichten’ in which he and his co-host talk full-on about all kinds of life situations, without a filter, without shame. Duncan has collaborated with various brands including CeraVe, Prime Video and EasyToys

Esmee mainly focuses on travel, fashion and beauty content. Her pretty face, sweet smile and sass shine through in her videos. She takes her followers along in her day-to-day life and uses slightly sarcastic humor to entertain her audience. Her sense of style and beauty are also an important factor in her content. She has worked with a range of brands including Rimmel, Andrélon and HBO Max.

Stan's socials mainly consist of fashion, humor, lifestyle and fitness content. Stan shows his followers what to wear and how to style the items. Besides this, Stan is a professional model and shows his followers all the ins and outs and behind the scenes content of his modeling career. With his good looks, smooth chat and humor Stan ensures his followers great content. Stan has worked on several collaborations with brands such as Tommy Hilfiger, Philips and Garnier.

Charlotte is a master of creating beautiful, aesthetically pleasing videos for her community. She inspires her fans with a mix of beauty, fashion, travel and lifestyle tips. Creative is her middle name and you can tell by her appearance and content that she knows what looks good. Her socials are inspiring and so are her outfits. Charlotte screams Gen Z and her followers love it! She has collaborated with brands such as Reebok, NA-KD and Charlotte Tilbury.

Jessie really knows how to entertain her followers. She mainly creates videos where she lip syncs to funny, trending sounds, while giving it her own twist. She also likes to give her followers a glimpse into her daily life by posting ‘day in the life’ vlogs. Beside humor, her focus lies in fashion, beauty, and mainly, haircare. She has already worked with brands such as Charlotte Tilbury, Vitakruid and Estee Lauder.

@dehaarclipvanmarieclaire (Marie Claire’s hair clip) has become a well-known term among the Dutch students, but the mastermind behind this account is at least as interesting. Lot makes her followers smile by portraying funny, awkward and relatable situations. Lot created her own dictionary ‘Afkowobo’ full of funny abbreviations for so-called ‘Marie Claires’. Apart from her funny online presence, Lot represents the LGBTHQ+ community, stands up for students rights and breaks taboos on things like sex toys. She has worked with brands like STACH, Libresse and Easytoys.

Kelly is known for her big, bright, funny and kind-hearted character. Every day is a surprise when Kelly’s around and so is her content. One day she takes you along in her spiritual journey and the next she shows hilarious clips of a night out. Her funny videos, pretty face and fashionable outfits make sure her followers are hooked to her content. She has worked with brands such as LINDA.meiden, Libresse and New York Pizza.

Robin is a big Dutch creator on TikTok. He is mainly known for his funny sketches in which he portrays different types of people. For instance, dates with ‘red flags’, spoiled teenage girls and cocky guys. His content mostly consists of him talking to the camera. He’s very good at adding his own twist to his videos. His content is very relatable and Robin has a lot of humor. That’s why his followers can’t get enough of him. Robin has worked with brands such as bol.com, Garnier and FLINK.

As an artist, Roxy regularly creates content in which she puts her musical talents in the spotlight. She has a beautiful voice and likes to share this with her followers. She does this by making covers and singing her own songs, for example the summer hit of 2023: Anne-Fleur vakantie. Besides her music career, Roxy makes videos about fashion, lifestyle, beauty and more. Roxy has already worked with brands such as Ray-Ban, Andrélon and L’Oréal.

No-nonsense recipes that make every day a dinner party – this is Pien’s mantra. With her passion for food, she’s stolen the hearts of thousands of people in the Netherlands. Not only does Pien know how to prepare amazing food, she also knows how to portray and capture it in a beautiful way. Pien has collected all of her recipes in her very own cookbooks ‘Pien laat haar eten zien’ (Pien shows her food). The first book is a real bestseller and already republished for the 7th edition. Pien has worked with a number of exciting brands including KitchenAid and Philadelphia

Levi is known for his funny, on-point character imitations. He knows exactly how to portray the high-class Amsterdam moms, shift leaders in the local supermarket or spoiled teenage girls. With his humor, acting-skills and energy, Levi has a lot to offer. He knows his audience and engages with them perfectly. Hence why his audience keeps growing and growing. Levi has already worked with brands such as Bol.com, Air up and ANWB.

Levi mainly creates aesthetically pleasing content of cute spots, items, fashion and traveling. His good heart and positive energy radiates through his socials. He is also a fan of humorous videos in which he talks to the camera and discusses funny thoughts and situations. Once you’ve seen his content, you’ll be hooked. Levi has worked with FreshCotton, Tommy Hilfiger and UNIQLO.

If you scroll through Rhodé her content, an instant smile will appear on your face. Her energy level is at an all-time high and that shows in her videos. Her authentic and unique personality leads to funny, spontaneous and relatable content. Watching her videos feels like spending time with your best friend. Besides her bright character, she also has a great sense of style and provides her audience with outfit and lifestyle inspiration. She has worked with brands such as Bol.com, L’Oréal and Reebok.

Levi mainly creates aesthetically pleasing content of cute spots, items, fashion and traveling. His good heart and positive energy radiates through his socials. He is also a fan of humorous videos in which he talks to the camera and discusses funny thoughts and situations. Once you’ve seen his content, you’ll be hooked. Levi has worked with FreshCotton, Tommy Hilfiger and UNIQLO.

Levi is known for his funny, on-point character imitations. He knows exactly how to portray the high-class Amsterdam moms, shift leaders in the local supermarket or spoiled teenage girls. With his humor, acting-skills and energy, Levi has a lot to offer. He knows his audience and engages with them perfectly. Hence why his audience keeps growing and growing. Levi has already worked with brands such as Bol.com, Air up and ANWB.

No-nonsense recipes that make every day a dinner party – this is Pien’s mantra. With her passion for food, she’s stolen the hearts of thousands of people in the Netherlands. Not only does Pien know how to prepare amazing food, she also knows how to portray and capture it in a beautiful way. Pien has collected all of her recipes in her very own cookbooks ‘Pien laat haar eten zien’ (Pien shows her food). The first book is a real bestseller and already republished for the 7th edition. Pien has worked with a number of exciting brands including KitchenAid and Philadelphia

As an artist, Roxy regularly creates content in which she puts her musical talents in the spotlight. She has a beautiful voice and likes to share this with her followers. She does this by making covers and singing her own songs, for example the summer hit of 2023: Anne-Fleur vakantie. Besides her music career, Roxy makes videos about fashion, lifestyle, beauty and more. Roxy has already worked with brands such as Ray-Ban, Andrélon and L’Oréal.

Robin is a big Dutch creator on TikTok. He is mainly known for his funny sketches in which he portrays different types of people. For instance, dates with ‘red flags’, spoiled teenage girls and cocky guys. His content mostly consists of him talking to the camera. He’s very good at adding his own twist to his videos. His content is very relatable and Robin has a lot of humor. That’s why his followers can’t get enough of him. Robin has worked with brands such as bol.com, Garnier and FLINK.

Kelly is known for her big, bright, funny and kind-hearted character. Every day is a surprise when Kelly’s around and so is her content. One day she takes you along in her spiritual journey and the next she shows hilarious clips of a night out. Her funny videos, pretty face and fashionable outfits make sure her followers are hooked to her content. She has worked with brands such as LINDA.meiden, Libresse and New York Pizza.

@dehaarclipvanmarieclaire (Marie Claire’s hair clip) has become a well-known term among the Dutch students, but the mastermind behind this account is at least as interesting. Lot makes her followers smile by portraying funny, awkward and relatable situations. Lot created her own dictionary ‘Afkowobo’ full of funny abbreviations for so-called ‘Marie Claires’. Apart from her funny online presence, Lot represents the LGBTHQ+ community, stands up for students rights and breaks taboos on things like sex toys. She has worked with brands like STACH, Libresse and Easytoys.

Jessie really knows how to entertain her followers. She mainly creates videos where she lip syncs to funny, trending sounds, while giving it her own twist. She also likes to give her followers a glimpse into her daily life by posting ‘day in the life’ vlogs. Beside humor, her focus lies in fashion, beauty, and mainly, haircare. She has already worked with brands such as Charlotte Tilbury, Vitakruid and Estee Lauder.

Charlotte is a master of creating beautiful, aesthetically pleasing videos for her community. She inspires her fans with a mix of beauty, fashion, travel and lifestyle tips. Creative is her middle name and you can tell by her appearance and content that she knows what looks good. Her socials are inspiring and so are her outfits. Charlotte screams Gen Z and her followers love it! She has collaborated with brands such as Reebok, NA-KD and Charlotte Tilbury.

Stan's socials mainly consist of fashion, humor, lifestyle and fitness content. Stan shows his followers what to wear and how to style the items. Besides this, Stan is a professional model and shows his followers all the ins and outs and behind the scenes content of his modeling career. With his good looks, smooth chat and humor Stan ensures his followers great content. Stan has worked on several collaborations with brands such as Tommy Hilfiger, Philips and Garnier.

Esmee mainly focuses on travel, fashion and beauty content. Her pretty face, sweet smile and sass shine through in her videos. She takes her followers along in her day-to-day life and uses slightly sarcastic humor to entertain her audience. Her sense of style and beauty are also an important factor in her content. She has worked with a range of brands including Rimmel, Andrélon and HBO Max.

Duncan is a regular on the Dutch For You Page. His socials consists of humorous content in which he talks about his life, pet peeves and funny situations. He entertains his followers with his outspoken personality and energetic, hectic way of talking. His career is on a roll. He scored a role in the movie ‘Misfit the Switch’, and also stars in his second podcast ‘Relnichten’ in which he and his co-host talk full-on about all kinds of life situations, without a filter, without shame. Duncan has collaborated with various brands including CeraVe, Prime Video and EasyToys

If you scroll through Rhodé her content, an instant smile will appear on your face. Her energy level is at an all-time high and that shows in her videos. Her authentic and unique personality leads to funny, spontaneous and relatable content. Watching her videos feels like spending time with your best friend. Besides her bright character, she also has a great sense of style and provides her audience with outfit and lifestyle inspiration. She has worked with brands such as Bol.com, L’Oréal and Reebok.

WANT OUR HELP REACHING GEN-Z?

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Let’s work together!
Get in touch.